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https://static1.squarespace.com/static/5f00986885a44321fb1d377d/t/5f08cff7dd110a0b0933ed86/1594413057067/side-by-side_web.jpg work - life and money https://static1.squarespace.com/static/5f00986885a44321fb1d377d/t/5f08d02ebe7db028fd03e5f0/1594413114054/content-highlight_web.jpg work - life and money https://static1.squarespace.com/static/5f00986885a44321fb1d377d/t/5f08d05b04a1ae61371fa438/1594413159579/responsive-highlight_web.jpg work - life and money Life and Money is Citibank’s first ever fully customized, editorial platform with all-original creative content. The site is fully responsive, ADA compliant and a major hit among consumers. 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We pushed all the most important information to the forefront, and made it plain and simple for cardmembers to navigate their benefits. https://static1.squarespace.com/static/5f00986885a44321fb1d377d/t/5f078949f74c753f89821405/1594329429996/userFlow.png work - benefits hub https://static1.squarespace.com/static/5f00986885a44321fb1d377d/t/5f08d776f0e4ca2381c9f4df/1594414974192/4-long-pages_web.jpg work - benefits hub https://static1.squarespace.com/static/5f00986885a44321fb1d377d/t/5f08d5eb00250358a9c430a1/1594414579693/featureHighlight_web.jpg work - benefits hub Simple and intuitive browsing was essential for the redesign. So we made sure to introduce additional navigational elements to encourage users to explore more of the site. Clicking on a benefit category (blue text) will take you back to the category page, and clicking on the card art on the “included with your card” alerts will take you directly to your dedicated card detail page. https://static1.squarespace.com/static/5f00986885a44321fb1d377d/t/5f08d6309079b17656b9cbe9/1594414650455/iconHighlight_web.jpg work - benefits hub After completing a full card benefit audit, we explored ways to make it easier for users to find the benefits they were looking for. 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I was provided initial design concepts for 2 pages, and tasked with carrying the new branding and design systems through to the other pages across the site. https://static1.squarespace.com/static/5f00986885a44321fb1d377d/t/5f08d42d9079b17656b96fe3/1594414134727/Brochure_web.jpg work - expectful https://static1.squarespace.com/static/5f00986885a44321fb1d377d/t/5f08d43eba72a5332c6f246a/1594414154599/onboardingFlow_web.jpg work - expectful Expectful came to me looking to optimize their on-boarding flow for users coming from social. Streamlining this flow opened up the doors for new design patterns and efficiencies that are now present across multiple touch-points. https://static1.squarespace.com/static/5f00986885a44321fb1d377d/t/5f08d4520a33bd011f0bc85b/1594414169563/giveaway_web.jpg work - expectful https://static1.squarespace.com/static/5f00986885a44321fb1d377d/t/5f08d4609079b17656b97732/1594414184015/email_web.jpg work - expectful https://rachelswafford.com/work/photo-beautifier monthly 0.5 2020-07-23 https://static1.squarespace.com/static/5f00986885a44321fb1d377d/t/5f07cdc71de07a242576a2f0/1594346968655/shapes.png work - photo beautifier Users can easily navigate between the 5 content pillars, browse related articles or even explore by article tags and authors. https://static1.squarespace.com/static/5f00986885a44321fb1d377d/t/5f07cd6066adcb532366917f/1594392064039/userFlow.png work - photo beautifier This experience was designed with creativity and intuition in mind. 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