expectful.

The meditation app for fertility, pregnancy, and parenthood.

the ask.

Help Expectful; an up and coming start-up; expand their design guidelines, overhaul their website, and improve on web and app user experiences.

the goal.

To create a cohesive brand based off of existing assets, and create design patterns and systems that will help carry the brand into the future.

Expectful is undergoing a full website redesign. I was provided initial design concepts for 2 pages, and tasked with carrying the new branding and design systems through to the other pages across the site.

onboarding flow.

the result.

We've streamlined user experiences, applied cohesive branding across multiple touch points (website, web app, mobile app, social, print, etc.) and implemented smarter design systems.

launch site →

roles.

UX Designer
UI Designer
Art Director

client.

Expectful
Nathalie Walton, CEO

tools.

Figma
Adobe Creative Suite
G Suite