expectful.

The meditation app for fertility, pregnancy, and parenthood.

expectful-hero_web.jpg
 

the ask.

Help Expectful; an up and coming start-up; expand their design guidelines, overhaul their website, and improve on web and app user experiences.

 

the goal.

To create a cohesive brand based off of existing assets, and create design patterns and systems that will help carry the brand into the future.

 
Expectful is undergoing a full website redesign. I was provided initial design concepts for 2 pages, and tasked with carrying the new branding and design systems through to the other pages across the site.

Expectful is undergoing a full website redesign. I was provided initial design concepts for 2 pages, and tasked with carrying the new branding and design systems through to the other pages across the site.

Brochure_web.jpg

onboarding flow.


Expectful came to me looking to optimize their on-boarding flow for users coming from social. Streamlining this flow opened up the doors for new design patterns and efficiencies that are now present across multiple touch-points.

Expectful came to me looking to optimize their on-boarding flow for users coming from social. Streamlining this flow opened up the doors for new design patterns and efficiencies that are now present across multiple touch-points.

giveaway_web.jpg
email_web.jpg

the result.

We've streamlined user experiences, applied cohesive branding across multiple touch points (website, web app, mobile app, social, print, etc.) and implemented smarter design systems.

launch site →

 

roles.

UX Designer
UI Designer
Art Director

client.

Expectful
Nathalie Walton, CEO

tools.

Figma
Adobe Creative Suite
G Suite
Previous

life and money
Next

benefits hub